FALLOW

Fallow is able to stimulate an even greater number of creatives within the global fashion community. Piercing through fashion’s extravagance and banality, Fallow’s inspiring principles continue to guide its progression.

OVERVIEW

Fallow was created in early 2008 as a space to house cloth and curiosities that existed outside of popular trends. Exposing the city of Brisbane to a previously unseen collection of worldly wares, Fallow’s reputation as the premier destination for avant-garde and forward thinking fashion in Australia rapidly spread to attract a clientèle ranging from unassuming artists to international celebrities.

Now adorned with a carefully curated range of Australian and International designers, Fallow continues to captivate artistically minded persons across Oceania. Expanding its reach through its online store, Fallow is able to stimulate an even greater number of creatives within the global fashion community.

PROJECT DETAILS

Piercing through fashion’s extravagance and banality, Fallow’s inspiring principles continue to guide its progression:

Fallow is a juxtaposition of black with white, old with new, space with clutter, industrial with hand crafted. Fallow will continue nurturing the local creative communities and providing a location for purveyors of the enigmatic to have other-worldly experiences for many years to come.

Responsive Magento eCommerce website – Black on Black custom design with integrated instagram, blog and gallery functionality.